Sassi Swim Interview

I am off to Mauritius on Thursday and I am already in holiday mode (although I have a million things to do before I actually get as far as Thursday!) To kick off my holiday theme today’s post is something a little different: an interview with the lovely Sophie who is the founder of new swimwear label Sassi Swimwear. One thing I absolutely love about having a blog is the opportunity to meet new people and I love meeting the faces behind brands. Her swimwear is beautiful – I have the black Lily Swimsuit and post-birth I couldn’t have found a more flattering style. It is made from very thick fabric and nips you in in all the right places. Read on to find out a little bit more about the brand and if any of you want to purchase any of her pieces she is offering my readers a special 25% discount. Just enter the code: fashionbug16 which is valid until 30th November.

You started off doing Juggz Jumpers ( – are you still doing this? And what made you start Sassi Swimwear?

Absolutely! Juggz Jumpers is still very much live and kicking! I love making the jumpers in the evening as I find sewing the perfect way to relax after a busy day rushing around the city. I do a really fun Christmas and Halloween range. Each one is made to order and I take on commissions for bespoke orders. Having my own swimwear business has been a dream of mine since I was 16. I’ve always been obsessed with swimwear design and the idea for Sassi came to me 2 years ago when I was at an Indian Wedding. I was enraptured by the bold colours and incredibly beautiful beading of sarees & I knew then that I had to involve those artisan techniques in my swimwear designs.

How did you come up with the name?

Sassi is actually my childhood nickname. It also perfectly embodies the spirit of the brand and the sassy women I design for. I chose to spell Sassi with an “i” as the embellished dot represents the hand-beading of my designs.

Where is your swimwear made?

The journey of every Sassi bikini or swimsuit begins in the Welsh Valleys where the seamstresses have been experts in their trade for over 40 years. Our designs then travel to Bombay where they are hand-beaded at our own atelier. I have been present at all stages of production to ensure every piece is made in the best, most sustainable way and Sassi is proud to support the fashion revolution for fair wages.

What brands do you see Sassi Swim sitting next to?
The incredible craftsmanship both in Wales and Bombay and bold colours that make our designs so special also make them entirely unique. However, Sassi is a luxury swimwear brand so I see Sassi’s customer as a woman who traditionally bought Heidi Klein or Melissa Odabash before Sassi came along!

Swimsuit or bikini – desert island choice? You can’t take both!

It has to be a swimsuit – they’re so gorgeous and versatile.

Who is your style icon?
Brigitte Bardot, Grace Kelly, Audrey Hepburn – you cannot beat the glamour of classic Riviera style.

What makes the perfect swimsuit?
The perfect swimsuit should make you feel incredible – full stop! It is the most naked most of us will ever be in public so it’s important that it is cut beautifully & designed with real women in mind so that it is very flattering. It should also be fun – holiday is a time for colour and luxury, which is why our embellished designs are such a fabulous option to take you from beach to bar.

Describe Sassi in 3 words?
Glamorous, flattering and fun.

Do you have a boutique where customers can try on your swimwear?
We currently sell our designs exclusively online. We also offer private fittings, which are free of charge and give you a chance to try on every design and size in the comfort of your own home with one of our expert female fitters to assist you.

You are recently engaged – congratulations! What would your ideal wedding dress be?
I’d love something very simple, elegant and classic – pure silk. This would provide the perfect canvas for me to design my own beading using our atelier – a dream come true! We will soon be launching a bespoke beading service for brides to be and Sassi customers looking for something extra special, where you will be able to design the colour and style of your dream swimsuit or bikini – watch this space!

Shop Sassi Swimwear here. xx

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